SAMPLE

The project casts a spotlight onto Japanese sanpuru, (which translates from the Japanese as sample), which are perfectly faithful food replicas. Almost every restaurant in Japanese cities uses these three-dimensional copies to advertise their food. They are exquisitely displayed in the window, captivating potential customers and luring them in. Their perfection is synonymous with quality and flavour. The project casts a spotlight onto Japanese sanpuru, (which translates from the Japanese as sample), which are perfectly faithful food replicas. Almost every restaurant in Japanese cities uses these three-dimensional copies to advertise their food. They are exquisitely displayed in the window, captivating potential customers and luring them in. Their perfection is synonymous with quality and flavour.

SAMPLE consists of a series of snapshots taken in the streets and restaurants of various Japanese cities, and a series of still life images shot in my studio, in which I played with fake food models that I bought in Japan.

The project is a visual exploration that questions the redundancy of food photography but, more than anything, a meditation on the subject of photography genre, still life in particular. Photography can create copies and models.

Photographs by Elia Pinna
Editing and design by @altana.club
17,5x25,4 cm, 64 pages, soft cover + plastic dust jacket
Printed in 300 copies
Milan, 2020
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